Turning Tweets into Actual Sales

Last Valentine’s week, Twitter and AmEx announced their partnership in providing a unique purchasing power for Twitter users. With this new e-commerce innovation, tweets used with a specified hashtag (#) can turn into an actual sale—from an Xbox to a massage therapy session.

We see this as a new frontier for CRM (Customer Relations Management) where small businesses marketing done online will have to shift in to a higher gear in terms of their social media marketing strategies.

To know more about the Twitter-AmEx partnership and what you can do to take advantage of this opportunity, here’s our blog:

Buying Stuff With a Hashtag